About Me Glide Communications
Hi, I’m Flo.
Just in case you’re wondering, Flo is short for Florence. As the firstborn in my family, I proudly inherited my Nana's first name.
I’m a Brisbane-based freelance PR and Communication Strategist helping services and business connect with the people who need them, so they can reach their full potential.
In 2020, I established Glide Communications, as a sole-trader. I’ve held managerial and senior PR, marketing and communication roles in the Queensland health and social service sectors for over 15 years, this also includes hospital construction, aged care and social housing projects. With my vast government, social services and health industry experience, and my understanding of the environments they operate in, I know what it takes to deliver, from start to finish.
I hold a Bachelor of Arts Degree, Public Relations and Journalism majors, and am currently undertaking a Masters in Digital Communication.
I run my business in a way that reflects who I am - my values are important to me. Trust, integrity, and quality embody all I do and is what clients can expect when they work with me.
I fundamentally believe that people are stronger than they think, and there is always hope and potential.
With the new day comes new strength and new thoughts.
Flo is a highly experienced professional who provided great advice and gave me confidence in our handling of all media matters. Her scripting up of stories celebrating our clients lived experience provided the community with clear and emotive insight into their lives and journey. As our key media colleague, Flo was readily available and responsive to the inevitable unknowns that we encountered in engaging with media as part of our active engagement with the community. Flo clearly knows the media. Her personable approach supported a really productive relationship with media. A media professional I’ve had pleasure in working with and would highly recommend.
Flo is such a professional and very experienced in her field. She is contemporary and innovative in her practice and is a truly relatable person. I have worked with Flo for a number of years now in the not-for-profit healthcare space and I would highly recommend Flo to anyone looking for support with Public Relations / Communication support.
Flo is an outstanding communicator, big picture focused with the ability to finesse the detail required. Flo is quick thinking and can produce results even on a tight budget. Flo is a true professional in her field.
Flo is a great example of a hardworking, proficient and competent marketing and public relations professional. I found her work to be of the highest standard and when she said she would achieve by a certain date, she did so. Her work was always of a high standard, publishable and recognised by the broader St Vincent’s Health Australia group as being so. Flo’s work was used as an example in many situations as a guide for other marketing professionals where she always shared her knowledge and expertise with ease. I commend Flo to anyone needing a professional, skilful and highly competent professional.
Flo is a great communications strategist and is able to consider an issue from many different angles before crafting the message itself. On many occasions, she excelled in leading us through the PR and communications issues of critical incidents and natural disasters with focus and urgency. Flo was able to balance the very real need to communicate information clearly and mitigate risk while still being able to tell our organisations story and stay true to our mission and values. Flo is also a gifted storyteller and is able to write content in a way that engages a wide range of readers. Flo is a diligent, creative and strategic communications professional and I would highly recommend her for your next project.
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