Now is the perfect time to reflect on how you communicate about your business. Here are some easy ways you can help keep your clientele fully informed, so they know that you’ll be around for the long term.
Whether you’re in business or offer a social service, when you need to write to your customer or client, you’ve got to inform, explain or ask them something.
Marketing and PR fit well together; they have commonalities that complement each other. It’s up to you how and if you choose to use marketing, PR, or both, to build your business or service.
If you want your website to attract new patients or clients, or reinforce who you are and what you offer with your existing clients, then you need to make sure it offers a ‘customer’ experience and answers all the common questions.
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