Services Strategy, media, storytelling, writing & editing

PR strategy & execution

Now, more than ever, you need a flexible PR strategy that aligns with your business and marketing goals. If you don’t know where to start, or want to review what you’re already doing, I can help. Whether it’s devising a campaign, or a longer-term plan to boost your reputation, I’ll provide the expertise you need.

  • Campaign development
  • Communication audits
  • Content strategy
  • Goal setting
  • Implementation plans
  • Key messages
  • Media planning
  • Stakeholder analysis
  • Review & evaluation

Media

Everyone wants to stand out in the crowd for the right reasons. Whether it’s TV, online, radio or print, you need to create the right appeal to get your business noticed. I’ll make sure your story lands in the right hands, and help you take control of what you want to say and how you want to say it. If you have announcements and great activity to share, I can help you to breakthrough the noise.

  • Media releases
  • Backgrounders
  • Frequently Asked Questions
  • Media kits
  • Media management

Storytelling

There’s nothing more powerful than a great story to inspire the heart and mind of the people that matter to you. I create compelling stories that capture people’s attention and linger in their memory well after it’s shared.

  • Advertorial
  • Blogs
  • Feature articles
  • Vignettes
  • Video
  • Social media

Writing

Clearly convey what you have to say so you instantly connect with the people you are trying to reach. Share your dreams, mission, vision or purpose for helping others with those that matter. I’ll help you cut through the noise with relevant, informative and engaging content.

  • Annual reports
  • Award nominations
  • Case studies
  • Customer communication
  • Email communication
  • Flyers & brochures
  • ​Fundraising appeals
  • Ghostwriting
  • Infographics
  • Newsletters
  • Professional profiles

Copywriting, editing & proofreading

Hit the mark with what you say every time and make sure your communication is on point, right down to the last full stop. Show that you deliver on quality and pay attention to every detail. ​ I focus on creating clear and accurate communication.

  • Abstracts
  • Business cases
  • Grant applications
  • Journal articles
  • Medical communications
  • Protocols
  • Reports
  • Tenders

Social media

Develop campaigns and content that give you the freedom to express your brand’s unique DNA. ​If your stories are waiting to be shared, I can help you get them out. I’ll devise your campaign, develop the content to cut through and even monitor your channels to build engagement with your brand.

  • Content creation
  • Infographics
  • Photos
  • Scheduling & ongoing management
  • Social media planning
  • Videos
  • Flo is a highly experienced professional who provided great advice and gave me confidence in our handling of all media matters. Her scripting up of stories celebrating our clients lived experience provided the community with clear and emotive insight into their lives and journey. As our key media colleague, Flo was readily available and responsive to the inevitable unknowns that we encountered in engaging with media as part of our active engagement with the community. Flo clearly knows the media. Her personable approach supported a really productive relationship with media. A media professional I’ve had pleasure in working with and would highly recommend.

    Anne McGillGeneral Manager, Residential Aged Care, Churches of Christ in Queensland
  • Flo is such a professional and very experienced in her field. She is contemporary and innovative in her practice and is a truly relatable person. I have worked with Flo for a number of years now in the not-for-profit healthcare space and I would highly recommend Flo to anyone looking for support with Public Relations / Communication support.

    Peter WilliamsChief Operating Officer, OneCare Limited
  • Flo is an outstanding communicator, big picture focused with the ability to finesse the detail required. Flo is quick thinking and can produce results even on a tight budget. Flo is a true professional in her field.

    Janifer WillisBusiness Planning Manager, St Vincent’s Private Hospital Brisbane
  • Flo is a great example of a hardworking, proficient and competent marketing and public relations professional. I found her work to be of the highest standard and when she said she would achieve by a certain date, she did so. Her work was always of a high standard, publishable and recognised by the broader St Vincent’s Health Australia group as being so. Flo’s work was used as an example in many situations as a guide for other marketing professionals where she always shared her knowledge and expertise with ease. I commend Flo to anyone needing a professional, skilful and highly competent professional.

    Cheryle RoyleCEO & health services leader, Former Telstra Businesswoman of the Year
  • Flo is a great communications strategist and is able to consider an issue from many different angles before crafting the message itself. On many occasions, she excelled in leading us through the PR and communications issues of critical incidents and natural disasters with focus and urgency. Flo was able to balance the very real need to communicate information clearly and mitigate risk while still being able to tell our organisations story and stay true to our mission and values. Flo is also a gifted storyteller and is able to write content in a way that engages a wide range of readers. Flo is a diligent, creative and strategic communications professional and I would highly recommend her for your next project.

    Steve DrinkallGeneral Manager, Leadership & Culture, Churches of Christ in Queensland

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